Cougar Barbie – Click here for the funniest movie of the week

Fellow female baby-boomers:  what media image best describes you?  Gray, staid and rarely laid? Or desperate, over-sexed cougar in search of unsuspecting boy-toy?   Addicted to botox? Or withering from benign neglect?  How about your professional image?  Are you an over-the-hill executive?  Or nurturing mom to all the “kids” in the office?  These images sure as hell don’t describe me!  How about you?  The Cougar Barbie™ video just got me going.  Don’t get me wrong, I’m no prude and I love a good joke.  And self-deprecating humor is my specialty. But, I am sick of the degrading labels and media images that suggest I am a pathetic has-been. Sick!

The youth-oriented culture is wreaking havoc on me and it’s getting old.  And while Corporate America is subtle in its fixation on youth, I don’t need a miracle ear to hear the message loud and clear. Sadly, I’ve been told I’m no longer “high-potential” but a “pro in place” (ugh!).  A headhunter pitching an executive position carefully asked whether I was looking to slow down at this point in my career (eye roll).  I’ve been told to put away my reading glasses because they make me look old.  Spruce up my image!  Down-play my personality!  Lose twenty pounds, gain a personal trainer.  I get it!  I no longer fit the image of budding female executive and may be dangerously close to past my prime.

Truth is, I AM the every-day female executive. I may be a little zaftig for my pencil skirt, and, I admit, after a grueling day at work you’ll find me on the sofa bonding with Grey’s Anatomy rather than at the gym busting-a-move on the treadmill.  But, damn it all, I’m still fresher than I was at 30!   I’m healthier than ever – mind, body and soul; I’m creative, productive, adept at technology and a voracious learner.  Yes, I have tons of experience to draw from but it doesn’t stop me from seizing every opportunity to leave the comfort zone in the dust.   Maybe it’s the hot flashes, but I feel like I’m on fire– in a good way.  I am desperate to see women like myself represented for what we are:  witty, wise, smart and sassy.   Instead I feel woefully undervalued. Am I alone?

If you remember the ’60’s, you probably remember the mantra Black is Beautiful.  The phrase was a battle cry that used physical beauty as a metaphor to galvanize society – black and white alike – to embrace what it meant to look, feel and BE African-American.  The movement challenged Americans to re-define beauty.  Until then, anglicized features were the hallmark of attractiveness.   Female beauty equaled straight hair, thin lips, fair skin, and a flat ass.  There were literally no black women celebrated for their beauty who didn’t look like dark versions of white women. The battle cry had an effect.

Today, models like Iman, Naomi Campbell and Tyra Banks are by-products of “Black is Beautiful”.  American fashion trends for women have boasted hair “perming” and braids, and the all-over tan.  Today we go to great lengths to create the illusion of full lips and rounded “gluts”.  The movement to redefine beauty worked.  And, though we can’t claim total victory, the ultimate glamorous power-couple, President Barack Obama and First Lady Michelle Obama, may deliver us pretty close to the finish line.

I’m not trying to say it’s all about image but, there’s a corollary here.  What is OUR equivalent of “Black is Beautiful”?  Is it…

“Older is Bolder”

“Over Fifty and Fabulous”

“Gravity is Goodness”

I’m not crazy about any of them, but I do know this, my female friends:  we need a mantra and we need to believe it; we need a movement and we need one now.  Baby boomer sisters, let’s take the media by the shirt collar and remind them that we are not cougars, we are not pathetic has-beens, and we will not fade into the background while our younger sisters bask in the limelight.  We are amazing specimens with so much to celebrate:

• We are attorneys, neurosurgeons, fire-fighters and soldiers. And though we may occasionally bump our heads on the glass ceiling, we own successful businesses and run fortune 500 corporations.
• We toil and succeed at staying healthy, vibrant and looking our best.  While we are not focused on looking 35, some of us actually do.
• We love to learn, embrace change, and continually reinvent ourselves before we reach the FINAL transformation .  And, despite reports to the contrary, we see tons of run-way ahead.
• We are devoted to our partners, children, grandchildren, nieces and nephews, but resist being defined by them.
• We have more to offer than ever … and are in a phase in our life when we actually have the time and motivation to follow through.
• Our bodies may be sagging here and there but our potential is soaring.  We really ARE getting better with age.

I was 14 when Helen Reddy’s, “I Am Woman Hear Me Roar” convinced me, along with an entire generation of American women, that I was strong and invincible.  And though I was born in 1958, the same year as Barbie™, I am no cougar.  I am a woman…a Phenomenal Woman, as Maya Angelou would say.  And if there are any feline labels to slap on me, I prefer lioness in business, tiger in bed and pussycat at home with friends and family.  Yes, I am a lion of a woman…hear me ROAR!  Care to form a pride?

Helen Reddy